Columbian Homes: Business Spotlight – Jeff Knipe, Knipe Realty ERA Powered

AGENT/OWNER: Jeff Knipe, Knipe Realty ERA Powered
REGION SERVED: Portland, Vancouver, Salem
YEARS IN REAL ESTATE: 20
NUMBER OF OFFICES: 4
NUMBER OF AGENTS: 200

WHAT IS YOUR SECRET TO STAYING RELEVANT IN THE EVER-CHANGING REAL ESTATE LANDSCAPE?
If I would pick one word it would be innovation. Navigating through 9/11 and the Economic Housing Meltdown of 08’ and beyond has given us experience during difficult times. In fact, Knipe Realty was founded in December of 2009 during a unfavorable market. We have met each of these challenges with new technology, strategic partnerships and continuous education of our Brokers. I have no doubt we will successfully navigate this unprecedented time as well.

HOW DO YOU STAY IN TOUCH WITH YOUR CLIENTS AND REALTORS?
Knipe Realty ERA Powered stays top of mind with our brokers by hosting live online training classes, live informational online chats about the current state of affairs in real estate, and quick Facebook Live updates. Our in house marketing department provides our brokers content about current and relevant information, while also providing the tools to help them navigate and succeed during this time. During this stressful time, Knipe Realty also reaches out to our brokers and clients to check in on them, ask them how they are doing and if we can help them in any way. To break up the monotony of working at home, we are hosting virtual gameshows and happy hours with our co-workers.

HOW DO YOU ATTRACT TOP AGENTS?
Our first focus is on creating an atmosphere of acceptance and community where brokers can flourish and thrive to reach their goals. We then support that by partnering with the most powerful industry leaders and disrupters in the marketplace. This provides our brokers with greater opportunities to obtain more clients and in turn sell more homes.

WHERE DO YOU SEE YOURSELF AND YOUR BUSINESS IN FIVE YEARS?
Although I’m not one to put number goals in place, my future vision for Knipe Realty would to be known as a leader of innovation and continuing to be relevant in the ever evolving marketplace.